Madison River Communications

Madison River Communications is committed to the highest ethical standards. Our values have guided us from the very start of the company. Our success and reputation depends on the principles of fairness and on the ethical conduct of our associates. Every decision we make, every action we take is rooted in the values listed here. We expect our employees to

• Provide excellent service for our internal and external customers,
• Assist each other and our customers in a helpful, friendly and courteous manner,
• Treat each other and our customers fairly and with respect,
• Always work safely and encourage others to do so,
• Be excellent citizens in the communities where we work and live,
• Meet our commitments,
• Conduct our business according to the highest ethical standards, and
• Work productively in a responsible and trustworthy manner.

Our Philosophy

Our philosophy in this complex, changing industry is simple yet sound: take care of the customers. By concentrating on meeting our customers' needs, our organization has been successful in creating satisfied customers and creating value for our investors and our associates.

We stay focused on our customers by staying close to them, by having our employees and our business operations located in the communities we serve. By keeping people and job functions close to the customer, we believe that our associates will:

• Know our customers and understand their needs better,
• Be responsive, acting with a sense of urgency to meet those needs, and
• Do the right thing to serve our customers well.

Take care of the customer

The communications industry is constantly and rapidly changing. Amidst the change, we at Madison River remain steadfastly focused on taking care of our customers.

We listen to, understand and serve their unique needs in ways that exceed their expectations. We improve on the highest-quality services our customers purchase today and prepare for those they'll want tomorrow. We become ever more efficient in our operations, allowing us to continually offer our customers new ways to communicate.

In short, we earn our customers' loyalty by being loyal to them first, by bringing value to their lives. And as we create value for our customers, we simultaneously build value for our associates, in the form of rewarding work, and for our investors, in the form of maximum returns.

Our goals

• Provide the best value to customers for their telecommunications needs.
• Deliver our services where customers want them.
• Deliver our services when the customers want them.
• Be responsive to customer needs.
• Maintain a sense of urgency regarding serving customers.
• Become increasingly knowledgeable about our customers and their needs.
• Do the right thing for customers.
• Create robust and reliable services.
• Treat each other with respect.
• Meet our commitments.
• Create a challenging, productive and rewarding work environment.
• Meet our investors' expectations in creating value.